How is web development, digital marketing, and e-commerce?
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1. Web Development
Web development is the process of building and maintaining websites and web applications. It involves coding,
design, and backend operations to create a functional and visually appealing online platform.
Role in Online Business:
1. Creates the foundation for an online presence (e.g., e-commerce websites, blogs, portfolios).
2. Provides user-friendly navigation and responsive design for customer engagement.
3. Integrates functionalities like payment gateways, shopping carts, and user accounts.
2. Digital Marketing
Digital marketing encompasses strategies to promote products or services using digital platforms such as search
engines, social media, email, and content marketing.
Role in Online Business:
1. Drives traffic to websites and online stores through SEO, PPC, and social media campaigns.
2. Builds brand awareness and trust via targeted marketing and audience engagement.
3. Converts website visitors into customers using data-driven strategies.
3. E-Commerce
E-commerce refers to buying and selling goods or services online through websites or applications.
Role in Online Business:
1. Facilitates sales transactions, order management, and payment processing.
2. Provides scalability, allowing businesses to reach global markets.
3. Offers convenience to customers, driving sales and improving customer satisfaction
Example: Shopify and Woo Commerce are platforms designed for e-commerce businesses.
