Credit and Sources: SAMSUNG
🎨 How India’s Vibrant Hues Shape Design at Samsung Design Delhi 🌏
India is a land where colours are more than just visuals—they tell stories, preserve traditions, and spark emotions in everyday life. 🌿💛
From the golden sands of Rajasthan 🏜️ to the lush green hills of Nagaland 🌄…
From Gujarat’s intricate purple Bandhani patterns 👘 to the bold red sindoor of a Bengali bride ❤️…
From Lakshadweep’s emerald waters 🌊 to the copper mountains of Zanskar 🏔️…
Every hue has a story to tell. 🎭
At Samsung Design Delhi (SDD), a world-class design hub in Delhi NCR, these colours don’t just inspire—they shape the future of design. ✨
Working across smartphones, digital appliances, visual displays, and more, SDD blends tradition with technology to create meaningful experiences. 💡
🌟 The Emotional Power of Colour 🌟
As technology becomes more emotion-driven, colour plays a crucial role in how we connect with products.
Arti Potdar, Colour Material and Finish (CMF) Specialist at SDD, believes colour is more than just aesthetics—it’s an emotional bridge between culture and innovation.
“In India, colours tell stories, evoke emotions, and celebrate traditions. Holi, the festival of colours, reminds us that colour is something we experience, not just see.” 🌈
She’s not alone. At SDD, a team of young designers infuse this philosophy into every product—where India's vibrancy meets global innovation. 🌎💙
🎭 Designing with the Colours of India 🎭
Samsung’s design identity—Essential ∙ Innovative ∙ Harmonious—ensures every product feels personal and immersive.
Varsha Govil, a UX Designer specializing in Visual Design, believes colour isn’t just a visual element—it’s an emotion that shapes interaction.
“India’s colours speak the language of emotion—rich, expressive, and deeply rooted in culture. At SDD, we channel this energy into UX, creating experiences that are inspired locally yet resonate globally.”
This approach extends to smartphone wallpapers, where first impressions set the mood. 📱🎨 As technology evolves, colour continues to shape our digital experiences—making them intuitive, personal, and uplifting. 💜💫
🔮 The Power of Colour in Design 🔮
Colour isn’t just a design choice—it’s a feeling, a personal expression, and a cultural connection. ✨
At SDD, designers blend cultural insights with innovation to create products that align with evolving lifestyles. Whether in:
📱 Smartphones – Where CMF research ensures every shade reflects consumer personality.
🏠 Digital Appliances – Where colours transform homes, balancing function with warmth.
🎛️ Consumer Electronics – Where colour creates seamless, visually engaging environments.
🎉 A Celebration of Creativity 🎉
As India continues to inspire the world with its dazzling colour palette, SDD stands as a testament to this creative force.
For young designers at SDD, the journey is as vibrant as the nation itself—blending tradition with technology, heritage with modernity, and colours with creativity. 🎨🖌️
In a world where design has the power to connect, India’s colours do more than inspire—they bring people together. 💞 And at SDD, through human-first design, these colours don’t just stay in India… they inspire the world! 🌍✨
